Seeing the ads on Print doesn't mean that they’ll buy what they see, unless if it’s an online or a “buy and sell ads.” When people read, they focus on what they need to know not on what they want to buy. The highest level of buying is seeing and touching the real products or experiencing the services. The ads will just remind them of what they should buy but it doesn't really persuade them to buy because once they are in the Point of Purchase, they might change their minds especially when a sales person persuades and pushes them to buy something better… 
 

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