A business has to be involving, it has to be fun, and it has to exercise your creative instincts. A Quote from the World's Greatest Brand-Builder, Richard Branson.
The Battle Cry
The Spartans say, “No retreat, no surrender.” CreativeCADIO says, “We may retreat but we'll never surrender.” Retreat to us is going back to our place and start analyzing our errors and faults.
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We are not perfect so we need to improve and keep on developing new ways to serve our clients and customers well. In the same way, there are no perfect media. Realistically, some will fail and survive; all have its strengths and weaknesses. So once we're ready again, we'll go back to the battle field and continue fighting for what we believe is right. This is why, "we'll never surrender."