David Ogilvy, tagged as "The Father of Advertising," once said: "If you can't afford the service of professionals to do this research, do it yourself. Informal conversations with a half dozen housewives can sometimes help, more than formal surveys." Most of Ogilvy's ideas in advertising are still relevant on today's world. Here are some of his thoughts:
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How many CEILING and WALL SPEAKERS are there?
CADIO is audio. Our focus is to disseminate messages and MIE (music, information & entertainment) to targeted people or in "PUBLIC CAPTIVE MARKET." Audio here is a sound that comes out from the ceiling, wall & different audio speakers. In the same way, it also goes out from a human tongue and mouth. It brings out messages and MIE, through a viral approach. More repetitions is its strategy. Knowledge here is acquired successfully once the message is being repeated many times so it can be remembered and recalled. We aim at giving our clients and advertisers a good image by eliminating the idea to the minds of people that "advertising is annoying," but "it's educational, informative and entertaining (EIE)." CADIO here is the key in building a good customer and client relationship.
CreativeCADIO always wants to use new and high technology digital media devices and be the first one to introduce new ideas and new technology through a live narrowcast program for the market to appreciate. We want to get closer to the market to build good relationship to the customers of our clients, "the advertisers." |
Concepts
CreativesIn the book, "Business, the Richard Branson Way: 10 Secrets of the World's Greatest Brand-Builder" authored by Des Dearlove...Out of the 10 secrets, we prefer the number six which is "Smile for the Cameras."
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Image Builders
We give commercial establishments or narrowcast coverage VOICE and MUSIC IMAGE. This is how branding works. Only one tone of voice must be heard in a commercial establishment. If that voice over talent has an event and customers of that commercial establishment heard his voice; then a recall is expected. Those customers will remember the place where they first heard the voice. In music, we provide music what customers of commercial establishment like. The same with voice image. When a person hears a brand new song in a commercial establishment or its brand/service name and later goes to an event or another place and hears it; he will positively remembers the narrowcast coverage where he first heard it.
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Basically, innovation takes time before people discover its value. It's in the Entrepreneur's determination to make his dream come true. As the saying goes, "Good things come to those who wait," (by Heinz, Guinness, Freestylist Nayobe, etc.).