David Ogilvy, tagged as "The Father of Advertising," once said: "If you can't afford the service of professionals to do this research, do it yourself. Informal conversations with a half dozen housewives can sometimes help, more than formal surveys."  Most of Ogilvy's ideas in advertising are still relevant on today's world. Here are some of his thoughts:
  • The more prospects you talk to, the more sales you expose yourself to, the more orders you will get.  But never mistake quantity of calls for quality of salesmanship.
  • If you're trying to do something or buy something, it seems to me you should use the language they use everyday.
  • The more intrigued people were, the more they'd buy. You can't bore people into buying. 

The Business Campaign

Regulatory Compliance

Synergy

CADIO Research

> Comments & Suggestions of the Market 1993-2003
> CADIO Mall Tour 1999 Survey
> Comparative Analysis on Substitutes 2000-01
> Mall Market Count 2001
> Commercial Establishment Study 2003
> Supermarket Study 2003
> Substitute Research 2010
> Restaurant Market Count 2010

Statistics

> Poverty in the Philippines
> Global Competitiveness Report

Articles Related to CADIO

> Forget Broadcasting, The Future is Narrowcasting

Updates on New Technologies

> Adobo Magazine
> The New Media

The High End Side

> The Future

Technical Side

> In-Ceiling and In-Wall Speakers
> Ambient music
> Public address

Terminology to Study

> Radio
> Radio broadcasting
> Portable media player
> Out-of-home advertising
> Satellite radio
> Digital media
> Cable radio
> Two-way radio
> Internet radio
> VOIP

Standard Advertising Practices & Related Laws

> Ad Standards Council
> Standards of Trade Practices & Conduct Manual by ADBOARD
> AdBoard Advertising Code of Ethics & Manual by ADBOARD
> KBP Radio Code 1999
> Broadcast Code of KBP
> The Consumer Act of the Philippines

Related Government Agencies 

> CICT (NTC)
> NLP
> IPO
> DOST
> DOT
> TESDA
> OMB

Related Association

> KBP
> FILSCAP
> ADBOARD
> ASAP
> CAAP
> MORES
> IBA
> 4As
> IMMAP
> PRA
> MSAP
> FIS
> EIAPI
> PMA
> GDAP
> OAAP
> PHILCOURSE
> UPMG
> BPAP
> PCS
> ITAP

Related Private Companies

> StageCraft
> Creativoices
> Voice Wagon
> M-Audio - Avid Vocal Studio
> Samsontech
> Adobe Audition
> Protools
> Audiophile
> JB Music
> Alexan
> Omnisource
> Cabvision

People with Info related to CADIO

> J. C. R. Licklider
> Dr. Jonathan Sterne
> Chris Cramer
> Ramona Ventura
> Ben Paul B. Gutierrez
> Brian Eno
> Miguel Suterio

Inventors

> Robert Adler
> Thomas Edison
> Guglielmo Marconi
> Glenn Castillo
> Alex S.E. Sy

Entrepreneurs

> Ray Kroc
> Richard Branson
> Donald Trump
> Bill Gates
> Steve Jobs

Motivational Speakers

> Les Brown
> John Maxwell
> Michael Gerber
> Brian Tracy
> Victor Antonio

Philosophers

> William James
> Karl Marx
> Adam Smith
> John Maynard Keynes

Books and Influence

> The Art of War
> Positioning: The Battle for Your Mind
> 10 Secrets of the World's Greatest Brand Builder

Business Movies

> Extraordinary Measures
> The Social Network
> Pirates of Silicon Valley   

Study & Monitor

> Spot Load Study
> Effective Frequency and Advertising Repetition
> AIDA in Marketing
> AIDA in Glengarry Glen Ross

Substitutes

> NNN
> AW
> MG
> RM
> AE
> RA
> AB
> MCDG
> EBA
> FMAV
> IDDI
> AM
> UN
> ASW
> KJTV

Sources of Funds & Incubation

> RocketHub
> Start.ac
> Innovatrs
> Ideaspace
> Kickstart
> Ayala Foundation
> PhilDev
> Philvencap
> PBSP
> Bid Network
> Web Innovation in Asia
> Angel's Gate
> Dragon's Den Canada (Originated from Mane No Tora)
> Dragon's Den UK
> Shark Tank
How many CEILING and WALL SPEAKERS are there?
CADIO is audio.  Our focus is to disseminate messages and MIE (music, information & entertainment) to targeted people or in "PUBLIC CAPTIVE MARKET."  Audio here is a sound that comes out from the ceiling, wall & different audio speakers.  In the same way, it also goes out from a human tongue and mouth.  It brings out messages and MIE, through a viral approach.  More repetitions is its strategy. Knowledge here is acquired successfully once the message is being repeated many times so it can be remembered and recalled. We aim at giving our clients and advertisers a good image by eliminating the idea to the minds of people that "advertising is annoying," but "it's educational, informative and entertaining (EIE)."  CADIO here is the key in building a good customer and client relationship. 

CreativeCADIO always wants to use new and high technology digital media devices and be the first one to introduce new ideas and new technology through a live narrowcast program for the market to appreciate. We want to get closer to the market to build good relationship to the customers of our clients, "the advertisers."
Concepts

Creatives

In the book, "Business, the Richard Branson Way: 10 Secrets of the World's Greatest Brand-Builder" authored by Des Dearlove...Out of the 10 secrets, we prefer the number six which is "Smile for the Cameras."
Image Builders
We give commercial establishments or narrowcast coverage VOICE and MUSIC IMAGE. This is how branding works.  Only one tone of voice must be heard in a commercial establishment.  If that voice over talent has an event and customers of that commercial establishment heard his voice; then a recall is expected. Those customers will remember the place where they first heard the voice.  In music, we provide music what customers of commercial establishment like. The same with voice image. When a person hears a brand new song in a commercial establishment or its brand/service name and later goes to an event or another place and hears it; he will positively remembers the narrowcast coverage where he first heard it. 
New Media and Brand Activation Strategies
Contents
Basically, innovation takes time before people discover its value.  It's in the Entrepreneur's determination to make his dream come true.  As the saying goes, "Good things come to those who wait," (by Heinz, Guinness, Freestylist Nayobe, etc.).