Guerrilla marketing is an advertising strategy in which low-cost unconventional means (graffiti, sticker bombing, flash mobs) are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product or an idea. The term guerrilla marketing is easily traced to guerrilla warfare which utilizes atypical tactics to achieve a goal in a competitive and unforgiving environment.A traditional advertising and a non-guerilla marketing but has a high value approach is the TV brands positioned within shows like Eat Bulaga or WilTimeBigTime. This will really reach the highest exposure and value in advertising. It’s a public and private captive market. Since cadio is audio, we discovered some ways that could be a guerilla marketing strategy.
Guerilla marketing for cadio is maximizing the ceiling and wall speakers and come-up with high-attention getters. Three Types of Attention Getters in Audio and Video
2. CADIOjocks…………………………………………. Amateur Talking Jocks 3. CADIOaudio-boothSystem………………….......… Mixer, Laptop with radio automated software/DJ effects software/audio library, monitor, and equalizer 4. CADIOhosts…………………………………………. Amateur hosts 5. Headworn Mic for the CADIOjock………................. Wired Microphone 6. Wireless Mic for the CADIOhost…………............... Wireless Microphone 7. Wall Speakers……………………………………..… Sound is synchronized & same with the outside speakers 8. Ceiling Speakers…………………………………. .. Sound is synchronized & same with the outside speakers 9. Contest……………………………………………… Small prizes are in kind 10. CADIOteam…………………………………………. Standard
JBL 2. CADIOjocks…………………………………………. American Talking Jocks and FM DJs 3. CADIOaudio-boothSystem…………………........… Mixer, Laptop with radio automated software/DJ effects software/audio library, monitor, equalizer, and extra lighting system (in the evening) 4. CADIOhosts…………………………………………. Professional or celebrity hosts 5. Headworn Mic for the CADIOjock………................. Wireless Microphone 6. Wireless Mic for the CADIOhost…………............... Wireless Microphone 7. Wall Speakers……………………………………...... Sound is synchronized & same with the outside speakers 8. Ceiling Speakers…………………………………...... Sound is synchronized & same with the outside speakers 9. Contest……………………………………………….. Big prizes are in kind and in cash 10. CADIOteam………………………………………….. High standard
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